AA is an established, trusted brand that was established in 1905 and since then it has offered a large variety of services. Car breakdown is at the core of it all, but it’s also a brand that reaches into other product lines.
With AA Labs, there is an opportunity for the company to reach new potential and grow a lot quicker. Tech advancements have made it easier to lower entry barriers. The core business of AA is now coming up with a major competitive advantage. There are competitors, which is why applying data and tech can be the ideal factor to help provide very good results in the long term.
There are many reasons to support the creation of an AA Labs with increased access to customer data being a prime example. The infrastructure is a lot better and AA is able to transform its business by integrating an ecosystem focused thinking. All these factors show that by harnessing data and focusing more on tech, the AA is able to have a more flexible and dynamic result in the long term.
At this time, the AA customer experience is focused on the digital world, because this is the current trend. But in the years to come, that customer experience will become interconnected and also multi dimensional. It helps blur the boundaries of what a company is able to do, while bringing in new ways to serve its clients at a highly professional level and with tremendous, very impressive results all the time.
AA Labs would offer a new opportunity for the company to create its own platform and optimise its business from a new perspective. There’s also the focus on increasing EBITDA and lowering churn, while also keeping the customer acquisition costs lower. Building for the future and opting for higher risk strategies that bring in better potential can also be a healthy approach, since AA is an innovator in this field.
One of the ways AA is set to evolve is via ecosystem thinking. What this does for AA is it allows the business to shift from the focus on products to a focus on bringing in a purpose. By operating the business as a platform in the years to come, this has the potential to offer much better results and growth.
AA is set to harness the power of trust, data and incumbency and use them to generate another asset in the form of customer intimacy. It’s extraordinary and the potential you can obtain is nothing short of amazing.
There is a lot of potential to create an AA super app to help provide better solutions in regards to mobility. The company can also focus and expand more on things like digital car sales. There’s also another idea that might appear in the future when it comes to AA utility comparison, which can also translate into car comparison as well.
AA can go even further with things like cyber insurance, car check and diagnosis, among many others. The future is bright for a company like AA, since it can help harness customer data in the future, and thus offer a much better user experience. This has the power to bring in amazing potential, and the benefits are nothing short of staggering which is what makes it such an incredible option to focus on.
