Amazon’s relentless pursuit to become the 5th utility continues. After acquiring Whole Foods, Amazon has set its sides on healthcare. Amazon has announced its acquisition of PillPack, which is an online pharmacy that allows its users to purchase medications in pre-made doses. Amazon has not yet disclosed the terms of the deal, however, according to the… Continue reading AMAZON’S RELENTLESS PURSUIT TO BECOME THE 5TH UTILITY
Are on-demand e-scooter’s the next big thing? The rise of the on-demand economy has created many opportunities for entrepreneurs. Uber completely revolutionised the taxi industry driving huge shareholder value. Now, the main question on most West Coast VC’s lips is if on demand e-scooters are the next big thing or the next big fad? All… Continue reading THE RISE OF ON-DEMAND ELECTRIC SCOOTERS AS THE NEXT UNICORN SECTOR
Fortnite is getting bigger and bigger… Fortnite, released on July 25, 2017, is a popular survival game developed by Epic Games. Since its release, it has managed to win the hearts of millions of gamers all over the world. The game is reported to have collected almost $10 billion in 2017 and it seems like… Continue reading THE RISE OF FORTNITE CONTINUES WITH A REPORTED $100 MILLION COMPETITION
Fresh from its acquisition of Fan Duel, Paddy Power Betfair has decided it will use the Fan Duel brand, in the United States. What is the reason for this decision? A recent survey of 250 US participants found none of the 250 participants could relate to Paddy Power Betfair as a brand. Fan Duel on… Continue reading PADDY POWER CHOOSES FAN DUEL AS ITS BRAND IN THE US
Many people talk about innovation and digital transformation with a lot of enthusiasm, but only a small percentage of people are fully aware of what they really mean. In fact, one survey revealed that only 18% of the companies were satisfied with their digital strategies. Installing a mere chatbot or upgrading a company’s website is… Continue reading WHY INNOVATION AND DIGITAL TRANSFORMATION GO HAND IN HAND?
‘Cagencies’ is a new word to enter into your business vocabulary. The new buzzword is coined by Anatoly Roytman (Accenture’s Managing Director for Europe, Africa and Latin America) to describe consultancies moving rapidly into the ad agency space. This new business battleground is seen as a substantial growth area for consultancies such as Accenture as… Continue reading THE BIRTH OF CAGENCIES AND WHAT IT MEANS FOR IRELAND
Successful print advertising requires attention grabbing and relatable content. A printed ad should be thought provoking. It should encourage the reader to understand what the ad is for. Print advertising has to reach out and grab a reader’s attention because it can only address two of our five senses. This year’s Young Cannes Lions Irish… Continue reading INNOVATION IN THE PRINT ADVERTISING CATEGORY
