Announcing the Launch of Exante’s Utility Protection in Italy with Plenitude and Zurich
I’m delighted to share the launch of Exante’s latest parametric insurance product, Utility Protection, now live in Italy in partnership with Plenitude and backed by Zurich Insurance Group.
This marks another important step in delivering simple, transparent, and automated AI driven protection to everyday consumers, embedded directly into essential services like energy.
Turning Weather Risk into Immediate Consumer Value
Energy consumption is increasingly unpredictable. When extreme weather hits, whether it is a cold snap driving heating costs or a heatwave increasing cooling demand, households feel it immediately in their bills.
Utility Protection addresses this directly.
Customers who sign up with Plenitude receive:
- Up to €145 in automatic compensation
- Triggered by extreme weather conditions, too hot or too cold
- Designed to offset unexpected increases in energy consumption
No claims. No paperwork. No friction.
Just a clear, predefined payout when conditions are met.
How It Works
At its core, this is parametric insurance, one of the most effective ways to simplify protection:
- Weather data is monitored in real time
- If temperature thresholds are exceeded over a defined period
- A fixed payout is automatically triggered
This removes the traditional complexity of insurance and replaces it with certainty, speed, and transparency.
Embedded Protection as a Retention Engine
Beyond customer protection, this product is also a strong commercial lever.
By embedding Utility Protection directly into energy contracts:
- Customers gain immediate, tangible value
- Providers like Plenitude strengthen loyalty and retention
- The experience becomes a differentiator in a competitive market
This is where we see the future of insurance, not as a separate product, but as a seamless layer within everyday services.
Built with Leading Partners
This launch is made possible through:
- Plenitude, bringing distribution and customer reach
- Zurich, providing underwriting strength and credibility
- Exante, delivering the parametric infrastructure, data models, and automated payout capability
Together, we are proving that insurance can be:
- Simple
- Instant
- Embedded
- Genuinely useful
Looking Ahead
Utility Protection builds on the success of earlier products like Sunshine Guarantee and continues our mission to bring parametric solutions into the mainstream.
We believe this model, data-driven, automated, and customer-first, will redefine how protection is delivered across energy, travel, and beyond.
Excited to see this live in market and even more excited about what comes next.
